Product Story & Guardrails

"Make the offer make sense, then protect the standard."

$1,450

The product story and guardrails chapter of The DNA. Pricing psychology, messaging hierarchy, science translation, brand rules, content review, and onboarding.

What's Inside

00-start-here.html

04-product-story/

pricing-psychology-framework.html

product-messaging-hierarchy.html

science-translation-guide.html

05-guardrails/

brand-rules-template.html

content-review-checklist.html

onboarding-guide-template.html

Who It's For

DTC brand operators spending $50K+ monthly on paid media who need systematized creative and strategy processes
Marketing directors who are tired of guessing and want decision frameworks with clear numerical thresholds
Agencies managing multiple DTC accounts who need a repeatable operating system, not ad-hoc playbooks

What You'll Build

A complete operational system you can deploy within your team in the first week
Decision trees with specific numerical thresholds — not principles, but exact rules
Feedback loops that improve your output with every cycle of performance data

Sample Preview

Sample preview will be available soon.

$1,450

This is one chapter of The DNA. Get the full DNA for $5,000.

Save more with a bundle.

Pick any 2 modules for $18,000, any 3 for $20,000, or get all four for $24,000.

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